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First-Party Shelf Intelligence Free from the Retail Data Blackout

Consumer Brands

MindGlyph gives you what consumer brands have never had in physical retail: first-party, shelf-level intelligence you own. By transforming the physical shelf into a transparent, measurable digital channel, we enable you to break free from the retail data blackout and reclaim a direct relationship with customers you’ve served for decades but never truly seen.

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MindGlyph delivers e-commerce-level visibility into real-world behavior—revealing who engages with your products, which demographics convert, why shoppers switch to competitors, and whether your slotting and trade spend actually deliver ROI. Instead of relying on delayed, fragmented reports, you gain aggregated intelligence across retail partners to precisely optimize pricing, merchandising, assortment, and omnichannel retargeting. With MindGlyph, you move from a passive wholesaler to an insights-driven brand leader, using predictive analytics and personalized engagement to defend shelf space, reduce brand defection, and build lasting loyalty beyond any single retailer.

By transforming the retailer’s brick-and-mortar shelf into a transparent, measurable digital channel, we give you aggregated first-party shopper data across retail partners and regions—bringing true e-commerce‑level visibility into physical retail and finally revealing the “why” behind every in-store purchase decision that brands have lacked for decades.

Know the Customer. Win the Shelf. Grow the Brand.


The Brand Gap

Understand the data blackout holding brands back at the shelf—and discover how AI closes the gap for good.


Shelf-Level First-Party Data

Capture demographic, behavioral, and engagement signals at the shelf across every retail partner.


Behavioral Intelligence for CPGs

Revenue, pricing, assortment, demand forecasting, and brand equity insights never before available.


Direct Customer Relationships

Turn in-store moments into lifelong loyalty through federated identity and omnichannel retargeting.


AI-Powered Merchandising Intelligence

Prove ROI on every placement, outmaneuver competitors, and negotiate from a position of strength.


Brand Protection

Reduce shrink-driven brand erosion and gain forensic clarity into factors that steal not just inventory—but loyalty.

The Brand Gap

Reclaim the Customer Relationship with In-Store Intelligence You Own

For decades, retailers controlled the relationship with your end customer—owning the data, the shelf, the placement, and the experience. Consumer brands were kept at arm’s length, forced to operate inside the B2B bubble with little visibility into who actually bought their products, why they purchased, or what drove them to switch.

Structural Shift

The Power Structure Has Shattered

The rise of e-commerce and direct-to-consumer (DTC) models shattered the traditional power structure, giving brands new ways to reach shoppers directly—and simultaneously exposing the limits of old retail dependencies. Malls declined. Shelf space became a battleground. Private labels achieved “brand parity.” Consumers switched between channels, retailers, and SKUs with unprecedented speed.

Brand Loyalty Erosion

Traditional CPG Models Under Pressure from All Sides

Online retailers capturing disproportionate growth
Private label alternatives narrowing perceived differentiation
DTC challengers undercutting you with lean digital-first economics
Retail out-of-stocks quietly pushing shoppers to competitor brands



Lack of in-store behavioral data preventing true customer understanding

The Signal You Can’t Ignore

Online Drives 40% of Category Growth on Just 5% of Sales

While online sales for fast-moving consumer goods represent just 5% of the market, they already drive 40% of the category’s growth—a clear signal that the future belongs to brands that master data, identity, personalization, and seamless omnichannel continuity. Yet even as the vast majority of your revenue still flows through physical stores, brands remain blind at the shelf—their most critical asset. You pay hefty slotting fees and marketing premiums without the data to prove ROI, with no visibility into competitor activity and no understanding of customer behavior at the moment of truth.

MindGlyph: Purpose-Built to Close This Gap

To survive this new landscape, brands must break free from the historical data blackout. You must understand your customers with the same depth and clarity that e-commerce platforms use to dominate conversion—and then bring that intelligence into physical retail, where most purchases still happen.

MindGlyph was purpose-built to close this gap, delivering first-party, anonymized, aggregated shopper intelligence at a scale no CPG brand has ever had before.

End-to-End Shelf Intelligence

MindGlyph: Reconnecting Consumer Brands With the Customers They’ve Never Truly Seen

MindGlyph gives CPG companies a retailer-approved, AI-powered platform that captures real shelf-level shopper interactions through a distributed, multi-store, brand-centric architecture. Through our edge-based video AI (Passport & Vista), cloud analytics (Nexus), multimodal behavioral intelligence, and retail journey tracking, you gain the same actionable visibility into in-store behavior that e-commerce brands have leveraged for years.


Nexus + Passport + Vista + Dealz!

Capture Shelf-Level First-Party Data Across Retail Partners

MindGlyph delivers a distributed version of the analytics system for brands, where retailer-approved cameras focus on your product bays, competing SKUs, high-value adjacencies, promotional displays, feature and secondary placements, and endcaps. Passport and Vista process raw video locally at each retailer partner, while Nexus aggregates intelligence across all partners and markets.

With MindGlyph, you finally understand:

Who Your Buyers Are

Demographic profiles at the shelf—age, gender, and ethnicity of shoppers who stop, pick up, or purchase.

How They Interact

Dwell time, behavioral signals, and traffic insights—the true behavioral funnel at every display.

Why They Switch to Competitors

Adjacency and behavioral drop-off analysis revealing the exact moment and trigger of brand defection.

What Drives Conversion

True behavioral funnels showing exactly what drives purchase or abandonment at your products.

Where Loyalists Cluster

Cross-store and cross-region behavioral patterns to identify geographic pockets of brand strength.

When Out-of-Stocks Cause Brand Defection

Real-time detection of stockout events correlated with observable shopper switching behavior—revealing the true loyalty cost of empty shelves.

Slotting Fee ROI

How much your slotting fees and in-store displays actually return—finally backed by irrefutable data.

Passport + Vista — Edge AI at the Shelf

  • Granular Demographic Intelligence: exact age, gender, and ethnicity of shoppers engaging your display vs. competing products
  • Behavioral Affinity & Conversion Gaps: dwell time, products considered but not purchased, marketing triggers that drive conversion
  • Quantified Merchandising ROI: foot traffic, engagement, and conversion lift driven by endcap placements and promotional campaigns

Nexus — Cloud Intelligence Across Partners

  • One unified behavior repository across all retail partners
  • Cross-retailer comparisons and regional demographic segmentation
  • ROI measurement for slotting and placement fees
  • Real-time alerts on declining brand affinity
  • Ground truth on competitive erosion

MindGlyph is Google Analytics for the shelf, but with real-world vision, behavioral analysis, and multimodal AI.

Nexus + Passport + Vista

Unlock Behavioral Intelligence That Has Never Been Available to CPGs

MindGlyph gives you deep, practical insights to drive strategy across every business function—from revenue and pricing to assortment, retail media, demand forecasting, and brand equity tracking. This is the first true behavioral analytics engine ever built for physical retail.

Revenue & Pricing

  • Understand willingness to pay by demographic segment
  • Measure elasticity and demand shifts in real time
  • Identify micro-markets where price increases won’t hurt conversion

Assortment & Product Strategy

  • Discover emerging preferences before sales data reflects them
  • Predict performance of new flavors, sizes, formats, or variations
  • See how packaging changes influence engagement

Retail Media & Shopper Marketing

  • Quantify the ROI of in-store signage, displays, and promotions
  • Identify optimal adjacencies and competitor placements to target

  • Trigger hyper-targeted mobile offers via Dealz! when shoppers approach your shelf

Demand Forecast & Supply Chain

  • Use real-time “intent signals” to predict demand shifts faster than POS data
  • Identify geographic pockets of emerging demand
  • Understand the brand impact of out-of-stocks

Brand Equity Tracking

Identify your true loyal segments
Monitor cross-store and cross-region behavioral patterns
Measure the emotional and visual appeal of your products at the shelf

Nexus + Dealz!

Turn In-Store Moments Into Lifelong Customer Relationships

The in-store intelligence you capture becomes the engine for a powerful, direct omnichannel strategy—finally closing the loop between physical and digital and helping you rebuild brand loyalty in a world where customers switch channels and products effortlessly.

Federated Identity & Loyalty

Use aggregated data from multiple retail partners to recognize repeat, high-value shoppers across geographies. With RFM-based customer value segmentation at the core, you can build a first-party loyalty program that transcends any single retailer and forms the foundation of true, direct customer relationships.

Hyper-Personalized Omnichannel Retargeting

Feed in-store demographic and behavioral data into your broader personalization stack. A shopper who dwells on your product at the shelf can later receive a tailored ad, a personalized product recommendation, or a targeted digital coupon—creating a seamless, channel-agnostic journey that drives stronger conversion and brand affinity.

Supercharge DTC Initiatives

Use real-world demographic and behavioral signals to enrich your direct-to-consumer campaigns. Speak directly to customers who have already shown intent in your category—boosting acquisition, improving ROI, and strengthening brand equity.

Dealz! — Your Always-On Direct Engagement Layer

With Dealz!, brands can—often for the first time—extend this strategy into a direct, always-on engagement layer that reaches consumers wherever they are:

Personalized recommendations

AR-powered product experiences

Location-based offers

Digital bundling suggestions

Cross-brand partnerships

You build a direct relationship with the customer—even if the transaction happens through a retailer. This is the antidote to declining brand loyalty. Close the Loop. Know the Customer. Grow the Brand.

Optima + VisoLab + Nexus

Master the Shelf with AI-Powered Merchandising Intelligence

Leverage AI-driven insights to secure your brand equity, optimize shelf strategy, outmaneuver competitors, and turn category and space decisions into fully data-backed, intelligence-driven strategies that prove you deserve your placement.

Data-Driven Merchandising Strategy

Generate AI-powered planograms with Optima, proving which product placements and adjacencies maximize engagement and sales. Use this irrefutable data in negotiations with retailers to secure optimal shelf space.

Virtual Pre-Testing with VisoLab

Before committing to a costly nationwide reset, VisoLab lets you A/B test new layouts in a photorealistic virtual store, collecting behavioral insights from thousands of simulated shoppers to de-risk innovations and guarantee performance.

Real-Time Shelf Visibility

Monitor shelf compliance, out-of-stock products, and planogram execution to minimize brand equity loss in real time across every retail partner.

Accurate Competitive Insights

Monitor competitor activity on adjacent shelves in real time. Identify when a rival brand’s promotion or new packaging is drawing excess traffic or dwell time, enabling you to respond quickly with targeted marketing and pricing adjustments.

Improved Demand Forecasting

Fuse in-store engagement metrics with sales data to build accurate forecasts, preventing stockouts and retaining customer loyalty.

Optimized Category & Space Strategy

Identify the most profitable placement combinations, measure adjacency lift vs. competitor erosion, generate AI-optimized planograms for retailer partners, quantify the true value of eye-level vs. secondary placements, and provide retailers with data-driven proofs that justify your space.

Stop guessing at the shelf and start making strategic decisions based on observed shopper behavior, not just point-of-sale data. Negotiate from a position of strength.

Vista + Passport + Scout + Nexus

Strengthen Brand Protection & Reduce Loss-Related Erosion

Loss prevention isn’t just a retailer problem—it’s a brand equity problem. Out-of-stocks from opportunistic shoplifting and organized retail crime drive shoppers to competitors just as quickly as real supply chain issues. MindGlyph provides brands with the forensic clarity to understand factors that steal not just inventory—but loyalty.

Real-Time High-Risk Visibility

Real-time visibility into high-risk locations where shrink threatens your specific SKUs and brand availability.

SKU-Level Shrink Alerts

Alerts when shrink spikes for specific SKUs—giving you the intelligence to respond before brand-switching behavior takes hold.

Shrink-to-Brand-Switching Analysis

Insight into how shrink affects brand switching behavior—connecting inventory loss directly to customer loyalty erosion.

AI-powered correlative and causal analysis connects every shrink event to its downstream brand impact—so you can act before a stockout becomes a lost customer, and a lost customer cohort becomes a lost segment.

Turn Shelf Visibility Into Brand Loyalty

With MindGlyph, you are no longer a passive wholesaler—you become an insights-driven partner that understands your customers better than anyone else. MindGlyph gives brands:

The Intelligence

To understand your customers like DTC companies understand theirs—and make strategic decisions based on observed shopper behavior, not just point-of-sale data.

The Channel Visibility

To optimize your presence across every retail partner.

The Behavioral Insight

To win at the shelf and understand conversion triggers others can’t see.

The Personalization Tools

To create brand advocacy and win loyalty beyond any single retailer.

The Data Clarity

To prove ROI on every placement and justify every dollar of trade spend.

The Predictive Analytics

To shape product, pricing, and assortment strategy before competitors react.

The Protection

To prevent shrink from eroding demand and defend your brand from inventory-driven customer defection.

End-to-End Brand Intelligence

From Passive Wholesaler to Insights-Driven Brand Leader

For the first time, CPG brands can operate with end-to-end visibility, omnichannel intelligence, and true direct-to-consumer insight—even within retail environments you don’t own.

☍ YOUR SHELF Becomes a Digital Channel Your physical shelf transforms into a transparent, measurable digital channel— capturing demographic, behavioral, and engagement signals that give you the same visibility into in-store behavior that e-commerce platforms have leveraged for years. ↑ SHELF DATA FUELS EVERY STRATEGY

☺ YOUR CUSTOMER Becomes Truly Known Federated identity across retail partners means you can recognize repeat, high-value shoppers across geographies—building a first-party loyalty program that transcends any single retailer and finally closes the loop between physical and digital engagement. ↑ IDENTITY DRIVES OMNICHANNEL LOYALTY

DATA EXCHANGE

SHELF DATA

DIGITAL DATA

⚔ YOUR BRAND Is Defended at Every Touchpoint From competitor monitoring and shelf compliance alerts to shrink-driven brand-switching analysis, MindGlyph gives you forensic clarity into every factor that erodes brand equity—so you can defend your space, your placement, and your customers from every angle, with data that no competitor can match. AI-powered correlative and causal analysis connects every shrink event to its downstream brand impact—transforming reactive loss management into proactive brand equity protection across every channel and region. ↑ SHARED INTELLIGENCE PROTECTS BRAND EQUITY ACROSS EVERY CHANNEL

Powered by shared first-party shelf data
MindGlyph reconnects you to the customers you’ve always served but never truly seen, giving you the power to build loyalty, defend your brand, and win in the new retail era. For the first time, CPG brands have end-to-end visibility even within retail environments they don’t own.